Prior to joining Sanlam UK Bruce spent 21 years at Sanlam Investments in South Africa holding many positions from head of the fixed income and currency dealing desk, fixed income portfolio manager, fixed income hedge fund manager and lastly the CEO of Sanlam Alternative Investments which was a boutique business within the group. Bruce began his career as a bond trader on the open out cry floor at the Johannesburg Stock Exchange and spent some time as a bank trader at ING Barings in both Johannesburg and London before joining the Sanlam Group in 1998.